René Jessen
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Portfolio Cases

Selected projects.

0126
  • Digital
  • E-commerce
  • Automation
  • AI

August 2022 – Present

LEGOLAND Preorder Shop

Kabooki / JBS Textile Group

E-commerce & Marketplace OperationsHerning Municipality, Denmark

An AI-assisted B2B preorder platform I designed and built to bring complex collection planning into one connected workflow — from product data and size-level forecasting to customer ordering, administration, and export.

  • Designed and delivered the complete modern full-stack architecture with a separate frontend, API, database, and scheduled background jobs.
  • Connected central product data with brand-specific collections, forecasts, orders, and automated catalogue generation.
  • Used AI-assisted development and automated product categorisation to accelerate delivery while retaining control of architecture, security, and business logic.
0226
  • AI
  • Automation
  • Digital
  • E-commerce

August 2022 – Present

AI Product Content Studio

Kabooki / JBS Textile Group

E-commerce & Marketplace OperationsHerning Municipality, Denmark

An internal AI platform I evolved from a focused PIM image-upload tool into one connected workflow for product imagery, product data, translation, and SEO content.

  • Built reusable libraries of model references, environments, and prompts to create consistent studio and lifestyle imagery across collections.
  • Automated product data retrieval from the central PIM platform, corrected source data and ordering, translated specifications, and synced the enriched content back.
  • Combined product imagery and structured data to generate stronger titles, product descriptions, and SEO content with clearer validation and troubleshooting.
0326
  • Print
  • Editorial
  • Automation
  • AI

August 2022 – Present

PIM-Driven Collection Catalogues

Kabooki / JBS Textile Group

E-commerce & Marketplace OperationsHerning Municipality, Denmark

Range overviews and collection catalogues produced through a data-driven publishing workflow connected directly to the PIM — built to give sales teams, agents, and customers a stronger sales tool with fewer production hours.

  • Configured the publishing-to-PIM connection so product information comes from one source of truth and only needs to be corrected once.
  • Combined automated layout production with editorial design to create clear, sales-ready collection catalogues.
  • Integrated AI-generated lifestyle imagery into the latest catalogue and established the foundation for more automated catalogue production.
0426
  • Digital
  • E-commerce
  • Automation
  • Campaign

August 2022 – Present

Mobile-First Newsletter System

Kabooki / JBS Textile Group

E-commerce & Marketplace OperationsHerning Municipality, Denmark

A custom mobile-first newsletter system built on top of a significantly improved commerce feed — turning incomplete shop data into dynamic, sales-ready email modules that are faster for copywriters to assemble.

  • Expanded the product feed across advertising, commerce, and email channels with reliable categories, themes, regular prices, sale prices, and discount status.
  • Coded Kabooki-specific product modules that make full use of feed data and keep product presentation consistent across the webshop, advertising, and email.
  • Designed a flexible mobile-first template that lets copywriters build polished campaigns quickly without working around code or outdated layouts.
0526
  • Digital
  • Website
  • Branding

2019 – Now

Herning Ventilation Website

Herning Ventilation

Independent Digital ConsultantHerning, Denmark

Website concept and visual execution for a technical ventilation business, with emphasis on giving a service-heavy B2B company a clearer digital presentation and a more credible first impression.

  • Translated a practical technical service into a clearer online presentation.
  • Balanced strong visual framing with straightforward navigation and conversion points.
  • Created a polished reference point for Pasionel's website and digital execution work.
0626
  • Digital
  • Website
  • Branding

2019 – Now

Borgs Bryghus Website

Borgs Bryghus

Independent Digital ConsultantHerning, Denmark

Website work for a local brewery brand, focused on presenting the identity, atmosphere, and product universe in a compact digital format that could support discovery and credibility.

  • Used visual identity and product atmosphere as the primary carrier of the page.
  • Structured the site around clear brand presentation rather than unnecessary complexity.
  • Delivered a small-business web presence with an editorial, product-led feel.
0726
  • Print
  • Editorial
  • Branding

2019 – Now

SimCorp Anniversary Book

SimCorp

Independent Digital ConsultantHerning, Denmark

Editorial anniversary book work with a focus on a finished printed feel, clean hierarchy, and a physical presentation suited to a corporate milestone.

  • Worked with book-format layout and cover presentation.
  • Created a polished physical mockup for a corporate publication.
  • Kept the visual direction restrained enough for a professional anniversary context.
0826
  • Print
  • Editorial

2019 – Now

SimCorp Cookbook

SimCorp

Independent Digital ConsultantHerning, Denmark

Editorial cookbook layout and production work where the challenge was to make content feel coherent, finished, and easy to navigate across a physical publication format.

  • Worked with editorial layout, rhythm, hierarchy, and production-ready design.
  • Kept a large amount of content organized inside a consistent visual system.
  • Delivered a tactile print piece with emphasis on clarity and finish.
0926
  • Digital
  • E-commerce
  • Product

November 2019 – May 2021

Stjernekort Poster Shop

Stjernekort.dk

Founder / Designer / DeveloperDenmark

Own e-commerce concept for personalized star map posters, combining product design, presentation, storefront thinking, and the practical flow from customized product to customer-facing purchase.

  • Built a niche direct-to-consumer product concept around personalization.
  • Worked across product imagery, storefront presentation, and digital buying flow.
  • Gained hands-on experience with the full connection between product setup and customer experience.
1026
  • Product
  • Campaign
  • E-commerce

November 2019 – May 2021

Stjernekort Product Presentation

Stjernekort.dk

Founder / Designer / DeveloperDenmark

Product presentation and lifestyle imagery for personalized star maps, focused on making a customized digital product feel warm, giftable, and easy to understand.

  • Presented a personalized product through simple lifestyle settings.
  • Connected product imagery with the storefront and buying flow.
  • Used visual context to make customization feel tangible.
1126
  • Digital
  • E-commerce
  • Campaign

May 2017 – November 2020

Mitgavevalg.dk

MitGavevalg.dk / Baxx Promotion

Marketing SpecialistKolding area, Denmark

Digital gift-selection platform work connecting campaign presentation, product categories, customer choice flows, and commercial execution for a promotional product context.

  • Connected campaign messaging with practical product and category presentation.
  • Worked across digital screens, catalog logic, and customer-facing selection flows.
  • Supported the bridge between physical promotional products and digital ordering behavior.
1226
  • Print
  • Editorial
  • Campaign

May 2017 – November 2020

MitGavevalg Catalog and Campaign Material

MitGavevalg.dk / Baxx Promotion

Marketing SpecialistKolding area, Denmark

Catalog and campaign material for a gift-selection context, connecting printed inspiration, digital selection flows, and a clear seasonal gift universe.

  • Worked across catalog spreads, campaign screens, and printed promotional material.
  • Kept product information and campaign messaging aligned across formats.
  • Supported the customer journey from inspiration to gift selection.
1326
  • Product
  • Campaign
  • Print

May 2017 – November 2020

MitGavevalg Gift Campaign

MitGavevalg.dk / Baxx Promotion

Marketing SpecialistKolding area, Denmark

Campaign-facing gift material and product presentation, focused on making the physical gift experience and the digital selection flow feel connected.

  • Used real product context to support the campaign message.
  • Connected promotional messaging with a practical gift-selection experience.
  • Created visual material that could work across digital and physical touchpoints.
1426
  • Print
  • Editorial
  • Campaign

March 2012 – November 2020

Metz Gift Catalog Spread

Metz A/S

Senior Graphic DesignerKolding, Denmark

Gift catalog spread and campaign layout work, focused on product inspiration, editorial rhythm, and clear commercial presentation.

  • Worked with print layout for a product-heavy gift context.
  • Balanced campaign copy, product imagery, and catalog hierarchy.
  • Created material that supported both browsing and sales conversations.
1526
  • Packaging
  • Product
  • Campaign

March 2012 – November 2020

Cirkus Summarum UNO/ASSANO Playing Cards

Cirkus Summarum

Senior Graphic DesignerKolding, Denmark

Packaging and playing-card design work for a colorful entertainment product, translating an existing universe into a playful physical product with clear shelf and gift appeal.

  • Adapted an entertainment universe into a coherent product and packaging format.
  • Worked with color, illustration, and print production constraints.
  • Balanced playful visual energy with production-ready execution.
1626
  • Product
  • Packaging
  • Campaign

March 2012 – November 2020

Cirkus Summarum Lunchbox and Activity Set

Cirkus Summarum

Senior Graphic DesignerKolding, Denmark

Merchandise and activity product work for Cirkus Summarum, combining playful product surfaces, packaging thinking, and family-friendly printed material.

  • Translated a colorful entertainment universe into physical product formats.
  • Worked across lunchbox, activity, and packaging-related presentation.
  • Kept the output bright, recognizable, and production-oriented.
1726
  • Digital
  • Website
  • E-commerce

March 2012 – November 2020

Baxx Promotion Website

Baxx Promotion

Senior Graphic DesignerKolding, Denmark

Responsive website and presentation work for a promotion-focused business, with emphasis on product inspiration, campaign visibility, and a digital structure that could support browsing across categories.

  • Presented a product-heavy business through clearer digital category and campaign surfaces.
  • Designed for both desktop and mobile browsing contexts.
  • Created a visual system that supported commercial inspiration and lead generation.
1826
  • Digital
  • E-commerce
  • Website

March 2012 – November 2020

Client Webshop Concepts

Metz A/S

Senior Graphic DesignerKolding, Denmark

Webshop and campaign interface concepts for different B2B and consumer-facing clients, focused on product presentation, category browsing, and campaign landing surfaces.

  • Worked with product-heavy screen layouts across several client contexts.
  • Balanced brand expression with practical browsing and campaign needs.
  • Created digital presentation surfaces for physical product and gift campaigns.
1926
  • Product
  • Packaging

March 2012 – November 2020

Kids Backpack Product Mockup

Metz A/S

Senior Graphic DesignerKolding, Denmark

Product mockup work for a kids backpack concept, focused on showing the object clearly as a branded, giftable physical product.

  • Presented textile product details through a polished mockup.
  • Balanced playful pattern work with a practical product format.
  • Created a sales-ready visual reference for a physical item.
2026
  • Product
  • Packaging
  • Print

March 2012 – November 2020

Customer Gift Packaging

Metz A/S

Senior Graphic DesignerKolding, Denmark

Gift packaging and printed insert presentation work, connecting branded packaging, campaign material, and physical product delivery.

  • Presented the complete gift experience rather than a single isolated item.
  • Combined packaging, printed material, and product context in one visual.
  • Supported promotional product sales through a clear physical mockup.
2126
  • Digital
  • E-commerce
  • Website

March 2012 – November 2020

Yverglas Gift Selection Website

Yverglas

Senior Graphic DesignerKolding, Denmark

Seasonal gift-selection website concept with a clear product universe, responsive presentation, and a simple customer-facing selection flow.

  • Designed digital surfaces around seasonal product choice.
  • Used responsive mockups to show the experience across screen sizes.
  • Connected gift campaign messaging with practical product selection.
2226
  • Print
  • Motion
  • Campaign

March 2012 – November 2020

Endless Fold Card

Metz A/S

Senior Graphic DesignerKolding, Denmark

Folded print concept presented as an animated loop, showing how a physical card can reveal campaign content through repeated interaction.

  • Used motion to explain a tactile printed format.
  • Designed for sequential reveals rather than a flat one-page layout.
  • Made the physical interaction understandable in a digital portfolio context.
2326
  • Editorial
  • Campaign
  • Print

March 2012 – November 2020

LEGO Presentation Material

LEGO

Senior Graphic DesignerKolding, Denmark

Presentation and proposal material with an editorial structure, focused on showing concepts, references, and visual direction in a polished client-facing format.

  • Structured visual material for a client-facing presentation.
  • Balanced layout clarity with branded product and campaign references.
  • Prepared polished pages that could support sales and concept discussion.
2426
  • Product
  • Visualization
  • Campaign

2012

A-TEX Product Visualizations

A-TEX Promotion

Graphic DesignerDenmark

Commercial product visualization work for promotional products, focused on making product ideas feel tangible, campaign-ready, and visually polished before production.

  • Built product-led visuals that could support sales and campaign presentation.
  • Worked with lighting, surface detail, and branded product context.
  • Translated promotional product ideas into clear visual references.
2526
  • Branding
  • Editorial
  • Print

2011

Jacob Jensen Design Brandbook

Jacob Jensen Design

Graphic Design InternDenmark

Brandbook and editorial design work in a minimal, design-led context, with focus on precision, restraint, layout discipline, and the presentation of a highly controlled visual identity.

  • Worked inside a strict visual language with high demand for consistency.
  • Used layout, pacing, and production detail to support brand clarity.
  • Built early experience with disciplined design systems and editorial execution.